Bloody Unstoppable

Bloody Unstoppable is a national campaign raising funds to end period poverty in rural Cambodia by supporting locally run menstrual health education and reusable pad production. The campaign empowers girls to stay in school and challenges stigma through storytelling, community fundraising and inclusive engagement.

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Together, We’re Bloody Unstoppable

The Brief

Bloody Unstoppable is Human & Hope Australia’s national campaign to fund the Menstrual Hygiene Project in rural Cambodia.

The goal for 2025 was to raise $20,000 to provide Cambodian girls with menstrual health education and reusable pads, helping them stay in school, improve health outcomes, and break down period stigma.

The campaign raised awareness of period poverty and the barriers girls face when period care becomes a privilege rather than a basic human right.

The Solution

The campaign uses community engagement, fundraising challenges and creative storytelling to spotlight period poverty and mobilise supporters. Bloody Unstoppable features challenges, the Bloody Unstoppable Quiz for dads and allies, and a strong focus on World Menstrual Hygiene Day on 28 May.
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Key Activities

Campaign and messaging development
Paid and organic social media
Email and SMS campaigns
Content and storytelling
Brand partnership development
Ambassador engagement
Earned media and PR
Support for community events aligned with World Menstrual Hygiene Day

Mike's Role

Mike’s expertise was instrumental in bringing this campaign to life. His contributions included:

Leading campaign ideation and strategic development
Securing ambassador engagement and ensuring strong alignment with campaign values
Building and managing brand partnership opportunities
Securing pro bono agency support to extend campaign reach and creative capacity
Guiding the campaign approach to ensure consistent, impactful delivery across channels

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Corporate partnerships

$20k

Funds raised

385

Women and girls empowered