Pinnacle Foundation

Mike played a pivotal role in elevating the Pinnacle Foundation’s presence and impact within the LGBT+ community. Tasked with increasing scholarship applications and raising brand awareness, Mike crafted a results-driven campaign that exceeded expectations.

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Driving Results, Empowering Change

The Brief

The Pinnacle Foundation sought to:

Drive scholarship applications.
Deepen its connection with the LGBT+ community.

The Solution

Mike’s innovative approach centered on leveraging trusted voices from the LGBT+ community to authentically promote Pinnacle scholarships. The campaign combined creativity with strategic outreach to maximize visibility and engagement.

Key Activities:

Proactive media partnerships.
Collaborations with universities.
Engaging email marketing.
Vibrant street press advertising.
Targeted Facebook and Instagram campaigns.

Mike's Role

Mike’s expertise was instrumental in bringing this campaign to life. His contributions included:

Crafting and leading the campaign strategy.
Managing stakeholders and ensuring alignment.
Overseeing creative development and copywriting.
Optimizing advertisements for peak performance.
Measuring success and reporting on key outcomes.

14%

Increase in unique website visitation

8%

Growth in Facebook engagement

305%

Increase in scholarship applications